Importance of Color in Web Design Part One

Color Does Matter

Colors are divided into categories based on the ‘feeling’ they are said to emanate. Broadly, these categories can be described as Cool, Warm and Neutral.

Websites don’t consist of only images and text. The website is basically a marketing tool that represents its company, employees, owner and products. Besides all this, a website is also considered to be a personality. So you may wonder how a website is considered to be a personality. Well, it is because it portrays positive and negative symbolism and emotion to the visitor that it is considered to be a personality.

When we meet people face-to-face, we find that our bodies and faces tend to emit unspoken meanings. Our smile, laugh, gesture and even becoming nervous all convey different feelings. And it is these nuances that contribute much to communication. And this is the same feelings that the website conveys. The only difference that can be mentioned here is that the website conveys these nuances with color, and we, without any color! It is with this color that we learn some meaning of the website.

Colors tend to make us happy, angry, nervous, sad, comfortable and also very trusting. It is very easy to start on web designing by first choosing a graphic, and then to design the website around the graphic. However, this may sometimes present a derogatory impression to the visitor of the website. It can be said that these colors sometimes contradict the content of the website without you actually knowing much about it.

Which colors should you use on your Website?

There is no generalized theory regarding the usage of colors. A large number of professional graphic designers are often capable of creating varied atmospheres with a variety of colors. This of course is based on their level of skill and comfort with colors in general.

While no exact advice might be given regarding the colors you should use for your site, a general briefing about most colors might be done. Following we look into the characteristics and individual components of most popular colors.

Cool Colors

Include blue based colors like all shades of blue, green, purple, silver etc. these usually produce a feeling of serenity and calmness and are perfect for Business sites given the natural sophistication of the shades. However avoid using these shades alone since they can produce a distant cold feeling if not combined with colors from other groups.

Individually, the color blue is immediately connected by the mind with natural elements like the water and the sky, and are therefore associated with trust and stability.

E-commerce sites, banks and other similar institutions might consider keeping large amounts of blue on their color palette during web design.

The color green has similar naturalistic associations. It is usually found to be associated with freshness and youth. Green is a very versatile color and can be used for a number of sites. It has found to be successful in sites related to hygiene and beauty. If you choose green as a possible color for your site, do not forget to consider the various shades available. Remember all shades of green might not work for your site. Darker Greens like Emerald and jade colors are connected to money and esteem where as lighter shades, like mint green etc. are associated with freshness.

The color purple has for years been regarded as a symbol of regal and sophistication. It is in every way as royal a color can get. It is both a spiritual and a sensual delight. Consider darker shades for sites, which deal with new-age products etc. Lighter shades like lavender lilac etc. are more feminine in their appeal and can be used on sites dealing with more sentimental or personal products. A number of Undergarment Company’s have successfully utilized light purple shades on their sites.

Silver can either be glitzy and metallic or soothing and expensive. Your choice of shade will decide the message you want your customer to get. High tech sites have in the past used silver to give themselves a sleek cool look, and the risk has been known to pay off. However, if your graphic design isn’t particularly cutting edge use silver sparingly, either for some parts of text or for special decorations etc. Used extensively it can often be a bit of an eye sore.