When graphic designers and web designers use different color schemes like shades, tones and tints of the same colors, monochromatic color schemes look like different colors with variety of meanings and interest. With a single color scheme, you are sure to get some peaceful and harmonious response. Though monochromatic colors can produce some claiming effects when tying things together, they prove to be rather dull or boring with the deficit of color contrast and liveliness.
Then there are the analogous or side-by-side color scheme as it’s called that can add more depth, visual appeal and energy to a product or service. You can make out the effect of this by placing two or three colors that are related to each other on the color wheel. The resulting combinations prove to be rather flexible and attention-grabbing which in turn helps in providing some harmony to the overall setting. However, there is one problem with this color scheme, and that is the addition of a forth color. On the addition of a fourth color, the original effect can get spoiled. When combining colors, remember that the analogous color combinations of yellow, orange and red provide life, and at the same time, heat up its space. In the meantime, combinations of blue, green and teal help to cool a space.
You can create complimentary, contrasting or opposite color combinations using colors that come form the opposite sides of the combination. For example, a warm color, when used with a cool color usually results in a spectacular combination; like yellow and purple, blue and orange and red and green. Moreover, these color combinations prove to be rather pleasing to most people as these two colors usually contain all the three primary colors, to make the color scheme complete and well-balanced.
You will find lots of literature solely meant for color schemes. However, if you do attempt to read this literature, it is more than likely that you will end up confused. So in the end, it is always better to use your judgment and choose the colors that will go well with each other. Use the colors that you like the best, and work around them! As sometimes, choosing the right color proves to be rather tedious!
If following these graphic design tips you are sure to find more visitors interested in your website. The best thing to do to capture the attention of the visitor would be with an interesting headline or perhaps an inquisitive question. It is the headline that captures a visitor’s interest and, remember that the visitor only spends not more than a few seconds to decide on whether to explore the site or move away!
Make sure that your website loads quickly in all browsers by limiting large graphics, flash presentations and animations. You should use all of this only if you need to give an overall message to the visitor, and not for just some entertainment value. Keep color schemes and background patterns as simple as possible as sometimes too much an overbearing color scheme may prove to be irritating on the computer screen. Use only white or pale shades as background colors for text areas and dark or black font to ensure maximum readability for the visitor.
When composing your message on the website, compose it so that the visitor’s needs, interests and desires are satisfied. Then you have to demonstrate how the product and website can help fulfill these needs of the customer. It is basically of not much use placing much emphasis on the website owner’s accomplishment or business history, so don’t waste time on this. If you do feel you need to mention all this, mention it in the ‘about us’ page.
If you use a conversational style in the text and message, the visitor will feel much more relaxed and interested in your website. Don’t use much of dry corporate syntax and technical jargon as then only visitors well versed in this language can use the website. The more the human element you add in your website, the more attractive it appeals to visitors. Remember that most Internet users are intelligent and educated. So it is better to proofread your text for spelling, grammar and punctuation. Too many mistakes will produce a negative impact on you and lose your professionalism.
Websites that are clean and free of clutter provide greater efficiency and effectiveness. Use as much white space to surround graphics and text as this provides for easy readability. Limit your paragraphs to five or six lines for clearer reading. To make navigation easier to the visitor, add standardized menus on each of the pages of the website. These menus should have links for the other pages on the website so that the visitor can navigate between individual web pages through a single click of the mouse.
If you have a large site, break the content into numerous sections and then create pages for these sections. Most surfers don’t have the patience to scroll down long pages. Display your name, company name, and address; email link and some telephone number in one of your web pages to that the visitor will have more trust and confidence on your site and you!
Before you actually publish the website to the Internet, it is better to check and validate the HTML code of your site by visiting some HTML validation site. It is always better to test all your web pages for its proper resolution after its publishing; but before any promotions. This is because sometimes a web page may look great on browser but not work on another browser. The most commonly used browsers today are MS Internet Explorer, Chrome, Opera and Mozilla Firefox.
All these graphic design tips mentioned here will help a novice Graphic Designer or Webmaster create a successful eCommerce style design. However, there is actually much more about the optimization of websites for search engines. Sufficient tutorials and resources are available for free on the Internet and are easily accessible with a single query on major search engines.