With all of the popular Social Media Platforms that are available now, designing and creating the most effective Social Media Marketing Banner Ad Design is a very important part of business advertising. There are literally millions and millions of people spending time on these social sites daily. It’s a proven fact that posting professional, eye catching banner ads is one of the most cost effective ways to reach potential new customers and target return buyers with re-marketing efforts.
Here is an example of a strategically designed fashion banner ad that produced 317 clicks the first day it was posted on Facebook. Not bad…right? We withhold the identity of the business because we do not have their permission to post here on our website so the logo and other information has been removed.
Simple and clean but effective marketing ad.
It’s no secret that Facebook, Twitter and YouTube are huge and these large social media platforms are prime time places for placing or posting professionally designed ads. Instagram is also very popular, most of it’s users are under 30, so posting attention getting, eye-catching content connects better with a younger audience. Statistics show Pinterest seems to have more women than men, so it’s a great place for shopping online. LinkedIn is a whole different animal. It’s primary user base is successful business owners, employees and well-educated individuals.
A successful health and fitness banner ad that was posted on a popular local gym Facebook Business Page.
Most successful businesses rely on a strategic social media content marketing strategy. In order to be successful, it takes serious planning, competitive research, setting goals and objectives, designing and split testing ads. Social media managers must also pay attention to their social metrics on all platforms. All of this information should be passed on to the graphic designer because it can help them in the early design process.
Important Social Media Marketing Banner Ad Goals and Objectives:
- Growing Your Brand
- Drive More Leads
- More Email Newsletter Sign Ups
- Increase Sales
- Improve Customer Retention
- Learning Your Audience
Important Social Media Metrics To Monitor On All Platforms:
- Email Sign Ups
Not all social media marketing banner ads are created equal. A well designed banner ad will broadcast a simple but direct message. Should have high quality images. It should display a brand logo, website url and phone number and email address. It should also have a firm incentive to buy, such as discount savings or promo code, new arrivals, limited time only etc. It should also have a clear and concise call to action button like shop now, buy, visit our store, find out more.
Catching the attention of potential new customers is not always easy. Graphic designers often think about layout and the color palette that’s going to be used before designing the initial concept. One must also take into consideration the size and color of the product, brand colors, logo colors and how everything will blend including fonts and sizes.
Here are some other examples of successful modern banners that were used on a Instagram Summer Fashion Feed.
Simple but elegant designs.
Here is an example of a simple back to school backpack sale.
And let’s not forget about the crazy Black Friday Sales. Here is some examples below.
As you can see, designing eye candy, as we like to call it, is very important for your social media influence. It can make or break any advertising campaign.